How the NFL can stop and possible reverse the bleeding

Rating declines are no secret. The NFL certainly tries to act like everything is alright, but they are truly lying to themselves if they think that the situation is acceptable.  They have a serious problem. As an entrepreneur, I came up with solutions to help. In case you didn’t realize this. The NFL has two products: players and fans. The players are that which people pay good money to see in person or on cable. The fans are a product just like viewers on a number of websites. The audience is the product. The larger the product, the higher the gains.

  1. Force Players to Stand For the National Anthem

Seriously, this shouldn’t even be debatable at this point. Get the politics out of football. The players have angered so many fans that the rating drops are accelerating. Players disrespecting the anthem is a direct cause of fans turning them off. You can’t expect to increase ratings when players alienate fans. Regardless of how you feel about the issue, the NFL has a fiduciary duty to implement and enforce a policy to keep the politics out of football. If they want a ratings bounce, they better listen to those who boycott. Football is supposed to be American. It should be a reminder of why we love our country. When that reminder is replaced by players protesting the anthem, the brand is tarnished. The NFL has a brand issue they need to fix.

  1. End Regional Broadcasting

In 2017, there is no reason that a Broncos fan in Miami can’t watch their team except with DirecTV NFL Sunday Ticket. I grew up with that, and it’s a great service. However, people are cordcutting. Cable is increasingly losing its firm grip on entertainment with streaming services. NFL should offer streaming on their website that has no regional broadcast restrictions. It doesn’t even have to be free. This is a way for the NFL to modernize. They are already expanding their own streaming capabilities, but the only live games you can watch on NFL.com are out of market preseason games. How useless is that? Allow people who follow a team to pay for a package to watch that team every Sunday. It’s not that hard.

  1. Written Rules for Player Discipline

How long should a player be suspended for in domestic violence cases? The amount of time is less important than the equal standard it should be from Josh Brown to Ray Rice. The NFL needs consistency. Otherwise, these scandals are a distraction from the football.

  1. Due Process for Player Discipline

The NFL should defer to the legal system and not their own investigating. They are obviously terrible at it. In the case of Ezekiel Elliott, they suspended him when the police dropped the case. Furthermore, in the process, the NFL ignored evidence that exonerated Elliott. This was an unnecessary legal battle and distraction that the NFL really doesn’t need. It’s been proven that Elliott’s accuser was lying, but the NFL insists on a four game suspension. Skip the NFL investigating process, and just defer to the legal system. If police drop charges, no suspension. If acquitted, no suspension. If they plead no contest, suspension. Players need to be proven innocent. And obviously, suspend when found guilty.

  1. Stay At Home

This one is aimed at the San Diego Chargers. Abandoning the San Diego Market to pursue the Los Angeles dream would have been a good idea, if the Rams hadn’t already done it first. Now they gave their original fanbase a free pass to either lose interest or cheer for a different team. Stupid move. It’s great when the NFL gives back to the community, but abandoning your market shows how little you truly cared. Perhaps the Raiders should stay in Oakland. In pursuit of LA, the NFL lost the St. Louis market. San Diego and St. Louis are sizable markets. They can support multiple sports teams. If anything, the Jaguars should relocate, but they are investing in England for a possible relocation across the pond in the long term future. When franchises relocate, it can devastate a community and turn people away from the sport. It’s very possible that these relocations have contributed to ratings declines. And so this should cease. As a side note, the Las Vegas move is not a terrible idea considering the city’s space and growth. But I don’t think the Raiders should be the ones to move. To clarify, it’s the stupid relocations that must stop.

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